How to make sure you are telling YOUR story and changing the narrative through digital and mainstream media. The one-day training summit, taught by Mountain View Police Chief Chris Hsiung and Social Media & Public Relations Coordinator Katie Nelson, will focus on subject matters such as:
- Why? Why we need to change the narrative
- Social Media platform breakdown: Understanding strengths and weaknesses
- Effective storytelling and branding your agency
- How to grow and foster your digital community
- Generating internal “buy-in” and support for digital efforts
- Seizing and maintaining the narrative during critical incidents
This training day is ideally suited for Chief, command staff, and public information officers to learn how to best institute and foster an organizational culture geared towards success in the digital world.
Date & Location
Tuesday, April 19, 2022 in Citrus Heights